The global male aesthetics market is projected to grow at a compound annual growth rate (CAGR) of 7.3% from 2018 to 2024, according to a recent report.
Importance of Appearance among Male Patients
The aesthetics industry is experiencing an increase in the number of male patients seeking non-invasive treatments and injectables to achieve a relaxed and refreshed appearance. According to “The Future of Aesthetics” global trends report in late 2022, several factors are driving this trend. These include the desire to look fresh, fit, and sharp for work, the availability of a wider range of aesthetic treatments for men, reduced stigma associated with aesthetic routines, increased awareness and accessibility of procedures, and the influence of male celebrities who openly discuss their enhancements.
A recent comprehensive report on the male aesthetics market, which incorporated data from prominent companies in the Aesthetic Industry revealed significant insights. The report, titled “Global Industry Analysis, Trends, Market Size, and Forecasts up to 2024,” highlighted that approximately 52% of male patients consider their looks to be important. Additionally, around 29% of male patients touch up their appearance throughout the day. These findings indicate a growing emphasis on appearance among male patients and support the projected compound annual growth rate (CAGR) of 7.3% over the forecast period of 2018-2024.
Popular Aesthetic Procedures for Men
According to statistics anti-wrinkle injectable treatments continue to be the most popular and highly requested aesthetic procedure among men. In 2020, over 265,000 botulinum toxin treatments were administered to male patients in USA. It is worth noting that due to having more muscle mass in the forehead and brows, male patients may require higher doses compared to women to achieve the desired results.
Hair restoration is a highly sought-after treatment among men, as it addresses concerns related to baldness, thinning hair, and receding hairlines. One of the most popular hair transplant procedures is follicular unit extraction (FUE). However, it is important to note that many male patients are also opting for minimally or non-invasive alternatives for hair restoration. These alternatives include medication and PRP treatment. It’s important to find a qualified doctor specialising in Hair Restoration who can assess the level of hair loss, its potential cause and recommend the best treatment plan.
Dermal fillers are widely favoured by men to address volume loss, soften folds, and reduce wrinkles, which ultimately leads to a more rejuvenated and youthful appearance. One particular area of interest among male patients is non-surgical jawline contouring, which involves the use of fillers and other treatments. This procedure has gained significant popularity as men strive to achieve a strong and well-defined jawline, which is associated with perceived masculinity, as supported by research.
Hindrances and Future Opportunities in the Male Aesthetics Market
The market for male aesthetics is witnessing growth driven by various factors, including heightened awareness, increased acceptance, and improved accessibility of cosmetic procedures tailored specifically for men. However, the lack of knowledge of who to see can be a limiting factor. The present generation is greatly influenced by maintaining a youthful appearance so finding the right doctor to achieve the desired result is an important consideration.
Dr Holman from MH Clinics area of special interest is Male Aesthetics. He spends time with his patients to determine their needs and outcomes. He is very focused on always ensuring his patients both Male and Female, are happy with the natural enhancements they are seeking to achieve.